Afriyie Poku Takes Top Prize at the 2012 PERONI Style Atlanta Emerging Designers Competition
Atlanta’s fashion community gathered at the beautiful Carnegie Salon at 200 Peachtree in Atlanta, GA for the PERONI Style Atlanta: Emerging Designers Competition on Thursday, August 16, 2012. Presented by Peroni Nastro Azzurro and under the leadership of Field Marketing Manager, Steve Canal, the Italian beer synonymous with style and fashion hosted the first of a series of global competitions providing emerging designers with the opportunity to showcase their lines before an audience of fashion industry experts and tastemakers. The Atlanta competition was a huge coup for the city looking to establish its mark in the global fashion industry.
Four talented designers qualified as semi-finalists after attending an intensive open casting call held the previous month. Olivia Prance, Afriyie Poku, Sarah Pankiewicz and Megan Huntz created spring/summer 2013 collections inspired by their individual style and passion. Atlanta-based designer Afriyie Poku won the competition by a standing ovation for his menswear line entitled, Oberama Afriyie, translated, “the man who is at the right place at the right time.”
Born in Ghana, Afriyie recalls his excitement for fashion began years ago as a child in Ghana watching his mother create garments. Although he was fascinated by the industry, male children were not allowed to touch a sewing machine, so for a time he kept his passion to himself. The self-taught designer says his inspiration for Oberama Afriyie came from menswear designs of the 18th and 19th century with his own modern twist.
As winner of the 2012 PERONI Style Atlanta competition, Afriyie Poku will receive:
- A trip for two to New York Fashion Week February 2013
- Complimentary seasonal PR from AW Media Group and Enchanted PR
- ½ off participation in AmericasMart Atlanta Emerging Designer Category for January 2013 market
- Complimentary consultation with Global Bridge Builders
- Complimentary photo shoot for their collection with photographer Dewayne RogersCheck Out the photos from the event BE-low…BE congratulates Afriyie Poku