Assad Tyler: Stylistic Genius pt 2


The BE Magazine team always aim to bring the hottest most innovative, emerging, creative, unbothered talents in the industry. At our last major shoot of the 2013, we had the pleasure of working the amazing wardrobe stylist and image consultant, as well as BEauty consultants, locticians, and barbers. The current BE Magazine: Hip Hop Style Issue featuring Rich Homie Quan & Trinidad owes a great deal to one of our Stylist Geniuses, Assad Tyler. This young mind has made his entry into the fashion industry and with no regrets, he is pushing forward giving the world some thought provoking cosmic imagery through garments and textiles.

Assad Tyler is fashion & cultivating the images of celebrities and tastemakers is by design. Creating dynamic stories through fabrics, patterns, colors, and prints is his forte.  Only 28 years old, Tyler has completed groundbreaking, game-changing looks, competing with the best in the industry while outshining most of his colleagues. With creative eye and access to some of the most amazing designers, he is changing the face of image consulting. From curating illustrious trunk shows for the global brand Bebe, in the renowned Phipps Plaza of Atlanta, to creative direction for Dawn Richard of Danity Kane, and album packaging Blackheart, Tyler has shaped a path of excellence by building organic relationships and showcasing pure talent and professionalism. Excelling in high fashion and street wear with a niche for lambskin leather, the American InterContinental University fashion design alum is determining his destiny as he creates fascinating imagery. Having consulted for notables such as Leon Max of Buckhead, Chicago, and Europe; Rihanna and Michelle Obama’s hairstylist Yusef Williams; and created with Dante Blantshaw, who styles Taraji P. Henson, Gabrielle Union, and Mary J. Blige, Tyler’s network and relationships have afforded him endless opportunities. With only four years of professional experience under his belt, he’s had several features in Icon, Unleashed and Slave Magazines, including creative direction for recording artist Scotty ATL, Speakerknockers, Dirt 601, and Bravo’s reality star & BE-Style feature model, Sincerely Ward of The New Atlanta. Day to day, Tyler sets the bar with imagery. With plenty of trends fading away, Tyler’s relentless use of originality and enduring style will test the hands of time.

“I don’t follow trends. I keep it clean and refine personal style.” – Assad Tyler


Dawn Richard & Assad

BE-Style: What is it about fashion the drives?
Assad: I am driven by the ability to BE creative and how it plays a major part in every day life!!!!

BE-Style: Tell me your personal take on the difference BEtween fashion & style.
Assad: The different BEtween fashion & style is that fashion is a movement! Fashion to me is unique and it meets the masses wherever they mayBE. Style to me, comes from within because we can wear the exact same shirt 2 different ways. The way a person expresses themselves is reveled in their personal style. Some better than others but that’s another story.

BE-Style: What sets you apart from many other industry stylists?
Assad: My name Assad Tyler born to military family in Mississippi ~ I’m not afraid ! I say that because any and every other stylist will say because I’m different. We all are doing something super amazing expressing ourselves through art. So let’s all bring I best work forward and be freaking Amazing!!!!!

Stop making a big deal out of the little things -Beyoncé

BE-Style: What creative vision did you bring for the artist on the set of Hip Hop Style?
Assad: It was my first encounter with each one of the guys so super excited. Each one of the guys were super talented and very open for new things. I wanted to refine each guy style, I didn’t want to over do anyone. So I brought clean and straight lines! I was thinking a west side story meets paid in full.

BE-Style: Any projects we can expect to see in the near future?
Assad: Keep watching you will see!

Follow him on IG @assad_illmatic

Here are some of Assad Tyler’s captivation imagery:

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Photographer | Kat Morgan NYC
MUA | Emi Koizumi NYC
Celebrity Hairstylist | Dante Blantshaw NYC
Model | Leyna Ramous NYC

About the author

Maurice J. Lawyer has written 332 articles for BE Entertained Magazine

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