BE Magazine partners with Kiehl’s & amFAR


One cannot exist in this world alone nor should anyone ever feel that they are living a life of solitude and exclusion. Many in our world have BEen impacted to the epidemic of HIV/Aids and it does not stop at your neighbor’s house around the corner. If one is infected, we are all affected. It is our duty as human BEings to care about the lives of others. Could one honestly say that he or she is living a wholesome life while not showing concern for the wellness of their peers; that ideal escapes me. And for that very reason, the BE Magazine team proudly supports Kiehl’s and amFAR in their initiative to bring awareness in the first against HIV/Aids.

On this coming weekend, Kiehl’s will offer a 15% Celebration Discount to every customer who visits one of these stores on the day of a stop (and again on either the day before or after the event; check with each store for details) and at all Kiehl’s retail stores nationwide, August 9–10.  The 15% difference will be donated to amfAR, up to the $150,000 total donation.

Kiehl’s @ Lenox Square

Additionally, in celebration of LifeRide, Kiehl’s has introduced the Limited Edition Ultimate Strength Hand Salve, a new, jumbo size of the company’s classic formula and customer favorite. One hundred percent of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve comes in a specially designed 7.8 ounce size, and is adorned with a red cap.  It is available at Kiehl’s retail stores and specialty store partners nationwide, and at Kiehls.com.

To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS by supporting amfAR, please visit www.kiehls.com/liferide.

Follow amfAR on FacebookTwitter, and Instagram for photos and updates throughout the ride. – Source: amFAR.com

@Kiehlsnyc #LifeRide5 for @amfar

Life Ride Discount

Special thanks to Arthur Renteria /Store Mgr


Braylon Gorman / BE Magazine Consultant

About the author

Maurice J. Lawyer has written 332 articles for BE Entertained Magazine

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