::BE New York:: “Reality Runway” by Ali & Kris

Ali & Kris, the fresh, style-savvy, womens brand launched a new campaign entitled “Reality Runway”, a creative fuzion of integrating consumers with a fashion label  through a web presence, on May 8, 2013 at their trendy showroom in Midtown Manhattan.

Ali & Kris acquired the expertise of Canopy Brand Group, a NYC based branding agency, to create a platform in which consumers can engage in a two-way dialogue with their brand. Last night kicked off their new Reality Runway sweepstakes, a contest in which fans are asked to submit their best Ali & Kris look. One lucky winner will receive an all-expense paid trip to NYC to become the next Ali & Kris model and to be featured in their upcoming campaign.

Ali & Kris owner Jason Hoffman, and Marc Sampogna, Managing Partner for Canopy Brand Group, presented the new Ali & Kris website in addition to presenting the details of the Ali & Kris Reality Runway promotion. The Ali & Kris showroom was filled to capacity with guests that included Actor, Bryan Greenberg How To Make It in America, ANTM (Cycles 11 & 17) Isis King, E!’s Married To Jonas Danielle Jonas, Katie Deleasa, and Dina Deleasa-Gonsar, Internet sensation Sweet Brown, Actress Jamie Chung The Hangover II, ABC’s The Bachelor and Bachelor Pad Rachel Truehart and Lisa Pastrich, a number of fashion industry professionals and NYC stylists. Seward Park Tech played Sweet Brown’s new single “Cold Poppin” as she headed to the dance floor, where she danced the evening away and sang along to her new single.Guest enjoyed “Reality Runway”-inspired cocktails, and complimentary passed hors d’oeuvres.


Check out pictures from Photographer Jerritt Clark


Actress Jamie Chung, The Hangover II


Viral Sensation Sweet Brown “Aint Nobody Got Time For That”


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