A hit record is sometimes like a wildfire. Many are ignited with merely a small spark. But that spark continually grows uncontrollably and catches on until the force is unable to be contained within one area. Nothing can stop the fiery flames from engulfing everything that comes within reach.
Such is the case with G.O.A.T Entertainment/ Fontana/ Universal’s newest artist HQ. The Tyler, Texas-born and raised Houston resident has been setting ablaze clubs and radio from his native east Texas down to Houston and across the dirty South with his runaway smash single “Hello Kitty” featuring label mate Chu Zu. As a part of the newest wave of artists to sweep through the Lone Star State, this fire just can’t be contained.
Your music is different from the traditional stuff we’re used to hearing out of Houston. How is the H-town sound evolving?
They’re not so much on that slowed sound. But music is like fashion. Clothes change so the music is gone change. They still stay true to their roots. But we can’t come through with that slow rap cuz they gone turn the other cheek on us. A lot of the artists like Slim Thug and Z-Ro who have been doing it since the 90s are adapting to the sound. They’re not doing club music but they know they have to adapt in order to get heard because it’s a new crowd out there now.
Is that what you do- club music?
Yeah, it’s club but everyday music. So if I’m talking about the club, I’mma talk about the things that go on in the club. It’s hot. People are sweating. Somebody just stepped on my shoe. I like to get a person’s reaction and I like to get their heads to start nodding. If they want to dance to it, that’s on them. Even if they work a shoulder, I’m good as long as they move a body part.
Are you saying the Houstonians are starting to make more club-friendly party music?
That always did. Take Lik Keke for example. He made the song “South Side” and whenever that song comes on, people know they got to get low to the floor. It wasn’t the fast-tempo club music that you hear now. But it was party music.
Tell me about your music. Why have so many people gravitated to your sound?
I’m just your everyday dude. It’s not too much fantasy stuff. You’re not gonna hear me talking about chains hanging off my neck, watches and rings because honestly I really don’t wear that. I just like a little nice-sized piece, not something that hangs to my belly button or my knees. I’m not all glossy. And I think like me for that because they say I’m down to earth. Nine times out of ten, you’ll see me smiling. We call it fooling down here. Anything I rap about, I’mma try to be honest about what I do.
What are some of the subject areas you cover in your music?
I might rap about the club. I might rap about getting ready to go to the club, how I’mma walk in. I might look in the mirror, figure out which button I’mma leave unbuttoned, brush myself off 50 million times, because we all do it.
Who are some of your influences in music?
Plies because changed the game. I look up to Plies now because he came out so raw and uncut. You don’t hear guys talking about eating it. And Wayne backed doored and vouched for him. Now, a lot of guys are being honest about what they do. That’s why I have a lot of female following too.
So Plies and Lil Wayne made it cool to eat downtown?
Back then before Plies came out, dudes was lying like they don’t do it. After he and Lil Wayne, now that’s in. That’s the thing to do. I’m not encouraging that you do it to random females though.
Story written by Carlton Wade