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BEauty Q&A w/ Desired Extensions Owner Gina Conwell

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HOW DID YOU GET YOUR START IN HAIR CARE & DISTRIBUTION?

I’d have to say that my parents inspired my interest and journey in the BEeauty industry. My father and mother owned a BEauty supply house in Pittsburgh, Pennsylvania, and when they moved to Atlanta in 1979, my mother, Robbie Conwell, opened the All-N-1 Beauty Supply, which is still open and thriving some 36yrs later.

Working alongside my mother over the years, I saw a need and demand for hair extensions and products that would help stylists BEtter serve clients who suffered from balding or thinning hair. To me, quality wigs were the answer, and at that moment, I started researching where I could find the highest quality of hair to make them. Once I was sure I had the BEst of the BEst, I started customizing full lace wigs and other hair pieces for a variety of customers who desired to enhance their appearance, including those who battled alopecia and cancer.

In 2009, I opened Desired Extensions, Inc. (6075 Roswell Road, Sandy Springs, GA 30328) to continue helping those in need of adding fullness to their own hair, or just wanting a new look. We provide 100% Virgin Indian wefted hair in a variety of textures, lengths and colors for our customers wanting sew-ins without altering their natural hair.

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WHAT SETS DESIRED EXTENSIONS APART?

Inspired by a family legacy of serving the hair care industry, Desired Extensions, Inc. has over 10 years of experience with quality hair extensions that enhance the inner and outer BEauty of our clients. Our guarantee of quality and longevity sets us apart from the competition, as our hair can last up to three (3) years with proper care and maintenance. Pleasing our clients is our highest priority, and to start the relationship, we conduct a full 30-minute, no-cost consultation on what extension type is BEst for their lifestyle. Then, we will create a custom piece that will integrate with their natural tresses and produce an end result that transitions them from thinning/balding to a full head of gorgeous, manageable hair.

WHAT’S BEEN ONE OF YOUR FAVORITE PARTS ABOUT OWNING YOUR HAIR LINE?

My favorite part about owning my own hair line is the joy I get from meeting and connecting with all walks of people and how my hairline can BEnefit them. As well as educating stylist on hair products that would BEtter serve their clients; especially those who were going through hair loss. That truly gives me fulfillment; therefore today, as an extension of my family’s legacy, I have made it my mission to empower every woman through inner and outer BEauty by providing “Desired Extensions.”

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WHERE CAN INTERESTED POTENTIAL CLIENTS PURCHASE YOUR HAIR?

Purchases can BE made online at www.DesiredExtensions.com, or in-store: 6075 Roswell Road, Sandy Springs, GA 30328.

WHAT’S NEXT ON YOUR PLATE?

In the coming months, I will BE conducting a series of workshops for stylists that will enrich both their professionalism and techniques. I will also BE launching the #iAmDesired campaign that will encourage women of all ages and walks of life to recognize their inner/outer BEauty and inspire them to feel, BE and #GetDesired!

HOW CAN FANS STAY CONNECTED TO YOUR BRAND? 
Website: www.desiredextensions.com

Facebook: /desiredextensions/

Instagram: @DesiredExtensions

Twitter: @DesiredExt

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About the author

Que Jackson has written 497 articles for BE Entertained Magazine

Atlanta Editor for BE Entertained Magazine | Owner of QuenteSential Branding & Marketing

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