The name Drumma Boy needs no introduction. He’s BEen blazing musical pathways and opening up doors for some of music’s leading artists, simply by going in the lab & applying his passion to the tracks he blesses. BEing regarded as a super producer doesn’t come easy, but Drumma’s unquestionable persistence & down right dope skill level has set him apart from the masses. The Memphis native pretty much bled music, growing up in an extremely musical household, BEfore journeying to Atlanta to pursue his own full time music & production career.
Over the years, Drumma Boy has made quite the name for himself, both musically, which has landed him a much deserved Grammy nod, & in business with several successful ventures including owning a laBEl, clothing lines, and liquor brands. His musical resume includes production for a comprehensive list of artists including Goapele, Waka Flocka, August Alsina, T-Pain, Usher, Ciara, Wiz Khalifa, Monica, Ludacris, TI, Jeezy, Kanye West, Lil Wayne, Chris Brown & tons of other favs, along with releasing his own music, mixtapes, & videos. On the business side, Drumma has done it all from guest appearances on popular reality TV shows (BET’s “Welcome to Dreamland”, “Still Standing” & Bravo TV’s “Real Housewives of Atlanta”), to joining forces with Moreno BHLV Luxury Sparkling Wine, which BE Magazine introduced to the Atlanta market in 2012 during our very first #BEweekend12 Private Tastemakers Toast.
With everything that Drumma Boy has going on, we had to take some time get the goods on exactly how one can stay “Drumma Boy Fresh”.
WHAT’S YOUR DEFINITION OF STYLE?
“My definition of style is “Drumma Boy Fresh”. I am an example of different flavor and expressions on different days depending on how i’m feeling. Sometimes it’s produced and sometimes is manufactured, in other cases it’s presented or showcased. However u want it imma give it to you.”
HOW DOES HIP HOP AND STYLE CROSS EACH OTHER IN YOUR WORLD?
“Hip Hop & style cross in the world of entertainment. It’s important to be fashionable in your own way that showcases best who you are. Red Carpet events, award shows, & performances all call for your BEst style. In the world of hip hop, style was a way to express yourself or deliver a message.”
IF WE INVADED YOUR CLOSET, WHAT WOULD WE FIND?
“A tour of my closet would lead you to three different cities (Memphis, Los Angeles, & Atlanta) where you will find a collection of classics ranging from Air Jordans to Giuseppe Zanottis and a mean range of Nike’s, Adidas, Puma, Reebok, Bally’s, Timbalands, Gucci, Louis Vuitton & more as far as shoes. I’m a jacket guy and stock up heavily on designer jackets, 3 piece suits, & of course my own line of Fresh Phamily Clothing.”
HOW DO YOU FEEL ABOUT THE CURRENT STATE OF STYLE IN HIP HOP?
“The current state of style in hip hop is designed for you to BE who you are, which I think is one of the BEst time periods. For once, you have groups of people that all don’t look the same or all dressed in the exact same attire. People are standing out more with individual character and design. Throwing together different brands that match, but still compliment each other. It’s about BEing creative, and I see that a lot these days.”
WERE YOU A STYLISH KID GROWING UP?
“All thanks to mom deuce… she kept me clean and fresh up until 9/10 years old, then it was tough for a couple years just understanding money doesn’t fall from trees. This is where the creative part comes in and learning how to generate income to provide certain key items that contributed to my style. My hat game and shoe game BEgan to trigger everything in BEtween. Certain shoes or hats would make me match up certain items or retrieve certain accessories to complete my style package or “outfit”.”
HAVE ANY OTHER ARTISTS (PAST OR PRESENT) INSPIRED YOUR STYLE?
“A few artists that have inspired my style I would say are Andre BEnjamin, P. Diddy, & Leonardo Dicaprio”
WHAT’S A STYLE IN HOP HOP YOU WOULD GET RID OF?
ARE THERE ANY PAST ERAS IN STYLE THAT YOU WOULD PRESENTLY BRING BACK TO HIP HOP?
“I’m personally a fan of the Missy days and fashion, along with Aaliyah for women. And the H-Town days for men, timbs and open vests, also the shining suits Diddy rocked for performances and videos were dope.”
Photographer: Derek Hightower | Creative Director: BErnard Love of KB Creative Group | Shoot Producer: Khaleel Garcia of KB Creative Group | Production Assistant: Marcus Leon | Shoot Location: Encore Film & Music | Moreno BHLV Photo: hiphopmorning.com
J.Write is the Owner/Editor-In-Chief of BE Entertained Magazine. He's previously written for The Source, Dapper, DOWN, Break, & Full Blast Magazines. He's also contributed to a numBEr of blogs across the U.S.