Despite emerging onto the scene in 2010, signing to Kanye West’s G.O.O.D. Music, and making an appearance on West’s widely acclaimed My BEautiful Dark Twisted Fantasy, Atlanta’s gifted storyteller CyHi the Prynce makes his return as a solo artist, spilling the BEans on what his affiliation with G.O.O.D. Music actually consists of.
In 2014, the Prynce honored Black History Month with the release of “Black Hystori Project”. The Stone Mountain prodigy linked up with 2 Chainz, Childish Gambino and others to compose 18 solid tracks touching on sensitive topics such as social issues and various cultural figures including Huey P. Newton and Nelson Mandela to name a few.
Earlier this year, he carried on the tradition unleashing a sequel to the mixtape which he names BHP 2: NAACP (New Artist Aligning Cultural People) in an attempt to capture the attention of the prominent activist organization.
Underrated, as some would say, the tape features 11 tracks with guest appearances from Alanna and Mannie Fresh. However, the Prynce struggled to capture the attention of the masses.
After giving us the gravely overlooked BHP 2, the Atlanta native makes his return with a new solo record entitled “Elephant In The Room”. The track BEgins with a fan questioning the whereabouts of his album and continues on to explore Prynce’s frustrations as one G.O.O.D. Music’s criminally ignored artists. The fiery response is directly aimed at Kanye West, which he descriBEs as an absent minded boss, the entire G.O.O.D. Music family and his former laBEl Def Jam.
In spite of BEing signed for nearly five years and delivering impressive verses on the laBEl’s compilation project Cruel Summer, interestingly, the neglected undeniable lyricist has yet to release his own debut album. After nine mixtapes, it soon BEcomes clear to see where the source of the Prynce’s anger sprouts from. –@1cyhitheprynce | Written by Petra Gunn
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Photographer: Derek Hightower | Creative Director: BErnard Love of KB Creative Group | Shoot Producer: Khaleel Garcia of KB Creative Group | Image Retouches: Digital Dash | Production Assistant: Marcus Leon | Shoot Location: Encore Film & Music | Stylist: Demariyon Futch |