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#BEeditorial: Urban Styling w/ Young Scooter

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Despite the actual month, or temperature, it’s always “Jug Season” for Atlanta based rapper Young Scooter. While the weird world of Atlanta rap continues to shape the future of trap music and the genre of rap itself, Young Scooter along with memBErs of the Freebandz crew connect to introduce a different strain of eccentricity to this generation of artists.

On his latest mixtape entitled “Juggathon”, the ATLien teamed up with producer Zaytoven and a variety of artists including Future, E-40 and Kid Ink to craft a bundle of original compositions laced with a variety of expressive vocals which offer listeners insight and vivid imagery of street life and the rules of street etiquette in the Big Peach.

In spite of looming legal issues during a traffic stop in DeKalb County, musically, Young Scooter has not missed a BEat. Following the success of “Street Lottery”, which was placed as number 24 of SPIN’s 40 best hip-hop albums of 2013 and named “Rap Release of the Week”, the 29-year-old independent artist managed to appear on tracks with major artists such as Lil Wayne, Rick Ross and Future.

More recently, the South Carolina native prepares to take “jugging” to new heights with a movie in the works and the release of his  collaboration project Pots, Pans and Hella Bands. The highly anticipated album was a collaboration with notable rapper and Brick Squad 1017 partner Gucci Mane.  It features 14  straight forward tracks traditionally inspired by the lifestyle and luxuries associated with hustling.

Scooter’s undoubtedly distinctive musical style, which he describes as “count music”, generally involves large numerical figures or anything in relation to fortune. Scooter explains this philosophy in an interview with VICE.

“I call it count music BEcause all I talk about is money, and hustling and trapping and doing different street stuff, everything I rap about it’ll relate to money,” he says.

Although this notion still may BE hard to accept for lyrically-oriented fans, it is certain that this isn’t a new trend in hip-hop. Similarly, Gucci Mane and others have created their own lane with count music, spreading their street motivated mentalities to trap spots around the world.

“It’s just about you, and money making. It aint about rhyming and BEing lyrical. The last 10, 15, 20 people that came out of Atlanta, none of them are lyrical. There’s lyrical rap but they ain’t BEen selling,” he finishes. -@1YoungScooter | Written by Petra Gunn | Interview Credit: VICE

Young Scooter Digital Young Scooter Main

Photographer: Derek Hightower | Creative Director: BErnard Love of KB Creative Group | Shoot Producer: Khaleel Garcia of KB Creative Group | Production Assistant: Marcus Leon | Shoot Location: Encore Film & Music

About the author

Anthony Champ Jackson has written 56 articles for BE Entertained Magazine

  • Keandris Cousin

    Columbia has to be my favorite out of all three! Keep up the good music Young Scooter!

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