#BESpotlight Meet Coach Fred Williams

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Fred Williams has BEen involved with basketball for 30 years. His experience and knowledge of the game having served as a professional and college head coach is immeasurable. Williams spent four seasons rebuilding the WNBA Utah Starzz and two seasons with the WNBA Charlotte Sting. Williams also served as assistant and head coach at the University of Southern California (USC) from 1983-90 & 1994-97. Williams helped guide the 1983-84 USC team to their second back to back NCAA titles. Williams served ten seasons as assistant coach including two seasons as associate head coach a long side Hall of Famer Cheryl Miller. Fred has coached several Hall of Fame players such as Cynthia Cooper, Cheryl Miller, and Pam & Paula McGee in the 80’s, then helped recruit and coached All-American’s Lisa Leslie & Tina Thompson in the 90’s. In the years 2000 to 2013, Williams has coached several WNBA all-star players.

Williams has also served as an advance scout for the NBA Utah Jazz, Seattle Supersonics, Sacramento Kings and Washington Mystics. He was awarded NWBL National Women’s Basketball League coach of the year and all-star coach in 2006 in which he guided the San Diego Siege to the NWBL championship finals.

Williams was very instrumental in helping build the Atlanta Dream to championship status in six years. He coach the Atlanta Dream 2010, 2011 and 2013 WNBA Eastern Conference Champions & three time WNBA finalist 2010, 2011 and 2013 teams. Fred coached players such as Angel McCoughtry a WNBA All-Star, a two time WNBA scoring champion, Armintie Price Herrington All-WNBA defensive player, Erika DeSouza WNBA All-Star & WNBA All defensive player, Sancho Little WNBA All-Star and Alex BEntley All-WNBA first team rookie. During his years in the WNBA Williams has coached over 10 WNBA all-star players. Williams was also selected to the WNBA Eastern All-Star coaching staff in 2011.

Fred took over the Atlanta Dream in mid-season of 2012 helping the Dream to its fifth consecutive WNBA playoff appearance. Williams first full season as GM/Head Coach in 2013 directed the Atlanta Dream to BEcome Eastern Conference Champions and to the 2013 WNBA Finals.

Fred is now Head Coach of the WNBA… TULSA SHOCK.

Fred is known to his colleagues as a hard work, great motivator, legendary recruiter, and a person of loyalty.

In six years has coached in 5 out of 6 WNBA Playoff appearances
In last 4 years has coached in 3 out of 4 WNBA Finals in 2010, 2011, 2013
Helped the Atlanta Dream to BEcome WNBA Eastern Conference Champions in 2010, 2011 & 2013
In his first year as head coach & general manager guided the Atlanta Dream team to the 2013 WNBA Finals
Other notables:

In his spare time Fred not only loves to spend time with his wife and children he actually enjoy the smooth sounds of his own music. He is the Owner of Freddy Bass Music Productions and records as an artist under the name “Freddy Bass Williams”. In his time he has release 2 jazz albums entitled “Game Time”2011 and “My Gift to You” 2013.He is in process of writing a Kids Coloring Book soon to BE published this spring

When Fred was asked about his transition from Atlanta to Tulsa this is what he said. “It is always difficult to write farewell notes especially to friends. I’ve gained so many fans and friends in the past six years in Atlanta…I will surely miss everyone. Atlanta our very special people to me, and I hope we will stay in touch even after me leaving for Tulsa Oklahoma where I have accepted the Head Coaching job of the WNBA Tulsa Shock. There are no words that can descriBE my gratitude to my Atlanta fans. My transition to Tulsa is a good one, it’s a great city that is hungry to BEcome one of the top WNBA teams. Now it’s time for me to “Rock with the Shock” in Tulsa.

He leaves this advice to aspiring basketball coaches and players to focus on everyday:

  •  Have Attitude and Faith
  • You can’t reach your highest potential by yourself
  • Focus on fighting battles that matter
  • Loyalty has no expiration date
  • Respect without fear!!!
  • Live your life and don’t let anything hold you back.

Love ATL forever! and guess what coach Fred?? ATL Loves you back. We will see you at the playoffs

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About the author

Que Jackson has written 497 articles for BE Entertained Magazine

Atlanta Editor for BE Entertained Magazine | Owner of QuenteSential Branding & Marketing

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