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#BEStyleNews: Designer Collaboration KENZO x H&M

2016

H&M is proud to announce that its next designer collaboration will BE with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit.

KENZO x H&M will BE available in selected stores & online from NovemBEr 3, 2016.

The countdown to #KENZOxHM BEgins now!

Ever since the #HMBalmaination hysteria calmed down, we’ve BEen taking guesses on who will BE the next H&M guest designer. And today – finally – H&M announced that its next designer collaboration will be with Kenzo. Launching worldwide in selected stores and online on November 3, the collection will feature clothes and accessories for both men and women.

H&M Magazine spoke to Creative Directors HumBErto Leon and Carol Lim to find out more about Kenzo x H&M.

WHEN H&M CAME TO YOU WITH THIS IDEA, HOW DID YOU REACT? 

Carol Lim: “We were really excited. Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’”

WERE YOU NERVOUS?

HumBErto Leon: “No. We trust ourselves. And we trust each other. You know, I say, ‘What about this?’ And Carol is like, ‘Well, what if we did it this way?’ It’s us, feeding off of each other.”

Carol Lim: “I can really say we don’t get nervous anymore. We get excited—to start thinking, to start planning, to start asking our ourselves, ‘Okay, so what do we want to talk about this time?’ What it comes down to is figuring out, okay, what message do we want to send with this collection?”

AND WHAT DID YOU DECIDE?

HumBErto Leon: “We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the costumers and fans to the real Kenzo world.

“We wanted to really tell the story of the brand and of us.”
– HUMBERTO LEON, CREATIVE DIRECTOR, KENZO
For the full interview with H&M Magazine: KENZO x H&M
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KENZO

1939 Kenzo Takada is born in Himeji, Japan

1964 Kenzo Takada moves to Paris

1972 Kenzo holds his first fashion show in Paris

1983 Kenzo introduces menswear

1988 Kenzo launches his first perfume for women

1999 Kenzo Takada presents his final show

2003 Antonio Marras is hired as Artistic Director

2011 Carol Lim and HumBErto Leon are appointed Artistic Directors

2016 On November 3, Kenzo x H&M launches worldwide

Source: H&M.com

About the author

Maurice J. Lawyer has written 332 articles for BE Entertained Magazine

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