There is nothing that BE Magazine loves more than an event with good food, drinks, and conversation and the Converse Unveiling of their new campaign, gave BE Magazine just that. On Friday October 15,2010 BE Magazine attended a private preview of the unveiling of Converse’s fall 2010 brand campaign. The new campaign, entitled “The Procession”, uniquely blends legends of basketball, skate, and music culture.

“The new Converse campaign is the perfect summary of who we are as a brand. It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sports, music and culture today – without lines or barriers”,

– Converse CMO Geoff Cottrill

To get more information on “The Procession” please visit: .

Also, check out some Pictures from the preview party and \”The Procession\” Must See Commercial featuring Julius “Dr.J” Erving, Jim Jones, Carlos Arroyo, Shammgod, and so many more below:

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