The Date: September 10, 2010
The Place: GLOBAL
Fashion’s Night Out 2010 was more than anyone could have ever expected! “From Brooklyn to Brazil to Bombay”, such an appropriate phrase for one complete night of fabulous fashion around the entire world. This year’s second annual FNO was put together by VOGUE, Mayor Bloomberg, NYC & Company and the CFDA, and definitely turned out to BE the fashion party of the year. From glitzy glam stores, all the way to red & yellow carpets, world renowned DJs, and of course extravagant guest lists, BEing somehow involved in FNO is a must for anybody that loves clothes, fashion, interesting people, lots of FREE drinks and S.W.A.G (Stuff We All Get) Bags galore. That or the fact that hitting the streets attempting to just see how all the shops and boutiques in totally different neighborhoods gathered at various venues to celebrate a uniqueness that only takes place once a year.
Fashion’s Night Out may seem to BE all about the fashion and fun, but there’s a deeper political and economical involvement that may go unseen to the untrained eye. The purpose BEhind FNO was to not only have a good time in the name of fashion, but this party was for a good cause. Atlanta’s Mayor, Kasim Reed, hosted a press conference at Atlanta’s City Hall with rapper/actor/activist Big Boi (Outkast/Dungeon Family), singer/songwriter Janelle Monae, and a host of others to explain the means BEhind this initiative, and it instantly BEcame clear…a fly way to spark the economy on an off shopping season. Witnessing the magical experience in New York proved my initial inkling to BE nothing shy of correct.
With minimal expectations of what FNO would withhold, we started our first fashion’s night out event at Diesel hanging out with Full Blast Magazine’s Editor-In-Chief, Phonz L. Thomas, and Kodak Boi, the creator of KiddUNot.com. I was instantly drawn to the giant sign that read BE STUPID! Once inside, the magical experience started to pulsate through all of us as we made our creative BE Stupid SWAG Bags, listened to the live DJ turn up the 1’s & 2’s, and watch real fashionistas pick and choose the newest picks from the racks. As we sipped on the complimentary drinks (very quickly), it BEcame apparent that the night was made for hopping around…after Phonz dipped of to catch Mary J. Blige at the Gucci Store, and Kodak and Robo3k ducked off to Byron Lars’ showing at the Sony Store on Madison Ave.
It didn’t take long BEfore we followed suit, making appearances at Sean Jean, Byron Lars’ Style Suite at Sony, and at Versace (which even amazed me that we pulled that one off), and that’s just the stores we decided to actually go inside of. The one thing I can say…everywhere was PACKED! Byron Lars’ event was filled to capacity, the Versace store was jam packed up and downstairs. All in all the night seemed to BE unbroken with endless cocktails, enchanting styles, and a plethora fashion nonconformists that all came to play, party…and spend in fashion’s autobiography.