It is the time of year that many of us storm the streets and flood the malls to purchase gifts for our loved ones and co-workers while millions of families are not fortunate enough to have a joyous Christmas, Hanukkah, or Kwanza. In doing all my shopping this year, I noticed more shoppers in stores than last year. I wonder if this is a sign that more are comfortable with their financial situation or are they digging themselves further in debt. I wonder if families will struggle in the New Year after spending more than they could afford. Will kids even play with the toys for longer than two to three months? This is why I only purchase clothes or items that can be used for the long term.
I have personally decided not to splurge this year and set budgets for those receiving gifts. I also wanted to make a difference in the lives of the families that depend on local missions for their survival. So a group of friends and I came together to donate to our local Union Mission. You will be amazed at the difference a few dollars can make in life of a family. This same idea can extend farther than the local areas. All types of Aid are needed worldwide. As I did last year, I want to open your eyes to the advantages of donating to international missions through UNICEFusa. This year UNICEF has formed amazing corporate partnerships to reduce the number of preventable childhood deaths from over 24,000 per day to zero.
Luxury brand Gucci celebrates its fifth year of the “Gucci Campaign to Benefit UNICEF,” by commissioning acclaimed Fashion Director, author, and illustrator Michael Roberts to create a new children’s book entitled “Snowman in Africa.” The book will be sold at Gucci.com with 100% of the $25 retail price to be donated to UNICEF. In addition to the most successful philanthropic partnership, Gucci will also donate 25% of the special edition “Gucci for UNICEF” Baboushka bag sold at Gucci.com and in Gucci stores. The funds raised will support UNICEF’s “Schools for Africa” program in Malawi and Mazambique.
Also celebrating its fifth year partnership, IKEA – the leading home furnishing retailer and UNICEF’s largest corporate cash donor taken on two holiday initiatives. “IKEA has continued its annual soft toy promotion. Through this campaign, which has raised over $16 million for UNICEF to date and has benefited 7.6 million children. These Soft toys range in price from $1.49 to $19.99 and are available at all IKEA stores.
So as we shop the retailers and think about our financial woes, there again, is a way to make a difference in the lives of others less fortunate. If not donating to you local organizations and charities, you are able to give the gift of life to millions over the world.