Gucci Mane – Cold as ICE(Y)

Radric Davis has seen his personal and professional life take on more twists and turns at 29 than many do in a lifetime. Last week, the celebrated rapper and hometown Atlanta hero known to many a fan as Gucci Mane, was released from jail after landing there in September 2008. He was sentenced to a year for failing to serve his court-ordered 600 hours of community service, which had been mandated in 2005. After his release on Friday, Gucci went back to what he does best – dropping hot 16s in the studio. With producers like Zaytoven, Drumma Boy, Frank Nitti, DJ Holiday, and Fat Boy.

Gucci’s homecoming seemed more like a city festival than a jail release, but in the hood, that’s exactly what a release should feel like. Gucci is one of the A-Town’s most respected and well received artists, so showing love all weekend was nothing…even for R&B dimes like Mya. On the actual release day, DJ Holiday hosted a LIVE mixtape session “Writing on the Wall” only hours after Gucci’s release at a studio in Atlanta’s outskirts.

DJ Holiday is taking the art of the mixtape to a new level by conducting a live session on Friday the 13thwith recording artist, Gucci Mane, hours after he is released from spending several months in an Atlanta-area prison. The mixtape session Writing on the Wall will give industry insiders and media a first-hand account of how a mixtape is executed and even have the opportunity to offer feedback on how the records are selected. Music producers, artists and DJs, including; Greg Street, Drumma Boy, DJ Toomp, Rick Ross, Lloyd, Yo Gotti, Frank Nitti, Yung Ralph and more have been invited to contribute potential collaborations to the project. Holiday proclaims “we want the public to experience history in the making.”  …stated a press release from BrandedPR

It was amazing to arrive at the LIVE mixtape and see all rooms packed from wall to wall. People came from all all over to show Gucci a little post prison love, but it seemed more like the So Icy camp spreading the love. Gucci and his team had the So Icey Girlz on deck ready to refill cups, replace an order of hot wings, or was standing ready to offer another waffle on a stick (which was amazing). With all that was going on, it was hard to notice the lack of the Gucci in any other room but the studio…primarily the booth. As if that wasn’t enough to top off a homecoming, the LIVE Mixtape session was only the pre-party.

“What better way to come home than to connect with friends and colleagues you haven’t seen in awhile, by going into the lab and recording all of the hits you’ve come up with while you’re away.  Having great talent all in one room without the pen and the paper in the booth will make for a great homecoming and we’ll make sure Hood Affair Films will be there to capture it all.” …Says Portia Kirkland, VP of Marketing for Mizay/So Icey.

Gucci and his So Icey/Mizay crew partied the entire weekend, and jumped right back to work shortly after…which is still a long shot of a statement, BEcause Gucci was working while getting his party on & while incarcerated. Gucci’s work ethic can only BE compared to the likes of Tupac and Easy E, all of which had a prison grind like no other. Gucci’s star only seemed to get brighter in spite of his arrest. Major radio circuits (in and out of Atlanta) couldn’t escape infectious songs like “Stoopid,” “Bricks”, “My Shirt Off” and “Make the Trap Say Aye,” an OJ Da Juiceman song with the So Icey superstar featured. If you’re not regularily rocking Gucci Mane, you’re definitely on the slow end of good music. You can’t help but to respect when artists exude passion on every track. Keep your eyes and ears open for this Alabama native turned ATLien…he definitely is about to get his much deserved props.

BE Magazine was on location as Gucci, OJ and Cam’ron shot the video for an “Aye” remix on Tuesday (3/17) in Atlanta. Other artists such as Shawnna & Shawty Lo showed up to bless the set as well. In an inverview with MTV Gucci said, “Cam killed that verse,” he said. “He went in on that song. That was a great verse. Shout-out to Cam.”



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