Innovation and Design by: Daniel Bonner


“Nothing is settled; everything can still be altered. What was done, but turned out wrong can be done again.” – Levi Strauss

Innovation is not simply revision of a style already in existence, it’s giving that style new life, a new meaning. In fashion there is no such thing as reinventing the wheel. A designer must present new life through their collections to gain notoriety. Jeffrey B. Williams has done just that. His vision of designing surpasses gender. With inspiration from both men and woman’s clothing, Jeffrey B. Williams has created a style all his own. Born into a family of 12 — seven boys and five girls — Jeffrey B. Williams found his early start in fashion design. As early supporter, Jeffery’s mother always stood as his biggest fan.  In 2004, shortly before being accepted to the Fashion Institute of Technology in New York City, his mother passed of breast cancer, but she continues to be a huge inspiration. While at F.I.T., Jeffrey studied abroad at Politecnico di Milano in Milan, Italy, and developed a love for the culture and working internationally. He also participated in the prestigious Art Specialization Program, which led him to his professional career as in fashion illustration. Jeffrey graduated from F.I.T in 2009 with a Bachelors in International Fashion Design and a focus on Sportswear, Knit Wear, and Fashion Illustration. A year ago, aspiring designer Jeffrey B. Williams was teaching art to kids part-time in Brooklyn, trying to start his own clothing line. But a lot can change in 12 months. The 26-year-old scooped up the winning title — and $125,000 — of The Fashion Show‘s second season on January 25, with bold pieces that recall designer greats like Stephen Burrows and Rick Owens. Jeffrey has worked with Alexander Wang, Peter Som, and international stylist Patti Wilson. Currently, he is working as a fashion illustrator, a fashion consultant, and a stylist, all while developing his next collection. Presently residing in New York, his design aesthetic is influenced by magical life moments, indigenous communities, the power of his dreams and his loved ones. With a cushy nest egg to start his own line, Williams is on track to launch his label. He’s currently scouting a new studio space and sourcing materials for his upcoming collection.

Jeffrey believes that “there’s no such thing as what’s in or what’s out. It’s all about confidence and truth. If you feel divine keep it on, if not, take it the heck off!”

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