Kanye West Teams With Balmain for His “Wolves” Video – Olivier Rousteing Shares His Take on the Collaboration

What are you thoughts?

Do you Love it? Is it just morbid, narcissistic, and plain out weird?

What about him saying “I know it’s corny niggas you wish you could unswallow” – while walking up BEhind Kim?

VOGUE.com | “This is definitely one of the most incredible campaigns I’ve ever done. When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, ‘Wow,’ ” Thus spake Balmain’s creative director, Olivier Rousteing, who has raised the bar on his seasonal campaigns since taking the reins of the French house in 2011. Past ads have featured Rihanna, the sisters Hadid, and a selection of models so super they need first names only, Naomi, Christy, and Claudia. Today, Rousteing reveals that his Fall 2016 ad campaign for the house has taken a new form: Balmain has partnered with Kanye West to produce a music video for West’s The Life of Pablo track “Wolves,” which doubles as the brand’s campaign. Directed by Steven Klein and art directed by Pascal Dangin of KiDS Creative, the video was shot in New York City and stars West, his wife, Kim Kardashian West, and a slew of Rousteing’s favorite models: Joan Smalls,Jourdan Dunn, Alessandra Ambrosio, Jon Kortajarena, Ysaunny Brito, Josephine Skriver, Chico Lachowski, Jordan Barrett, Ronald Epps, Sasha Luss, Riley Montana, and Dilone.

For Full story: Kayne & BALMAIN

 

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