Famed designer Marc Jacobs took to Instragram to cast its Fall ’14 campaign. Yes, you heard it right! In a contest held in April, model hopefuls were asked to use the hashtag #CastMeMarc to BE considered for a few spots in its recent fall campaign. Ladies and gents, the response was overwhelming. See, what had happened was, all of the hopefuls could not BE signed to agencies! i wonder if this will BEcome a trend that major casting agents and model agencies will follow? We think so! Shot by photographer David Sims, the IG Marc Models strike “selfie-style” poses for this innovative approach to campaign casting.
Talk about “instant” “gramification”!
Photography – David Sims
Stylist – Katie Grand
Images courtesy of LOVE MagazineTweet