Bella Linea kicked-off Fashion Week with an exclusive presentation at the Carlyle Hotel. Guests included top editors, stylists, buyers and fashion influencers who attended to preview the Fall line over brunch & bellinis in the elegant Versailles Suite, which perfectly captured the spirit of Bella Linea’s collection.
Bella Linea’s introductory collection, will debut in boutiques and department stores for Fall 2013 and featured 17 interchangeable styles geared towards the sophisticated career woman. Key styles included feminine tops that are easily be paired with their pencil skirt or fitted blazer and modest dresses that can translate seamlessly from office to evening.
The appeal of the versatile collection is the fusion of sophisticated allure and practicality. Bella Linea (whose literal translation means ‘beautiful waistline’) was designed to solve the fashion faux pas associated with ill-fitting shapewear, and integrate contouring garments directly into the clothing. Imagine Spanx built directly into women’s career-wear, providing women with an all-in-one solution to looking stylish and fitted at the same time!
Guests were able to interact with the models wearing the different looks to get a true understanding of the complexity in the design. Bella Linea was incredibly well-received at the line’s debut.Tweet