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#BENYC Stella Artois, PerfectDraft and Jake Johnson Launch Home Bar Pilot Program

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Stella Artois held a celebration at Lafayette Townhouse in Manhattan’s SoHo neighborhood to launch a global pilot program aiming to bring its best-in-class draft experience to the world’s home bars. The evening was hosted by the actor Jake Johnson, star of New Girl on FOX and a home-bar enthusiast in his own right. The centerpiece of the evening was PerfectDraft, a countertop draft system now popular in Europe that will become one feature of the brand’s quest to elevate the home-bar experience around the globe.

The home draft system is very much a near-term reality for consumers worldwide. PerfectDraft is popular in Europe, and is now being piloted globally in cities including Sao Paulo, London and New York.

Consumers are drawn to countertop draft systems because they allow them to recreate the bar draft beer experience at home. Stella Artois drinkers in particular have come to expect the beer to be served in its signature Chalice, using the brand’s time-honored 9-step pouring ritual. A system such as PerfectDraft allows them to drink Stella Artois in its finest form in the comfort of their own home.

Photos: L. Schlecht

About the author

KeishaMcCotry has written 79 articles for BE Entertained Magazine

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