Last night, BE Magazine had the pleasure of attending the official Boss Lady and Reebok sneaker launch in New York. Tastemakers descended on Engine Room Audio in celebration of the release of the custom Reebox Betwixt designed by Simone “Boss Lady” Amelia. As the Lifestyle and content manager for DJ Networks and a well respected journalist from down under, Boss Lady put on her designer hat with this Reebok collaboration. Inspired by Princess Jasmine from Aladdin, the shoe even features tiger print shoot strings and blue jewelry for her crown.
The event was sponsored by Vibe Vixen, Bossy Lady, Reebok, and Monster head phones, guest enjoyed an open bar amongst some great spinning by DJ Miss Saigon.