SWIMS: Hit South Beach in STYLE S/S’13


March 6, 2013 – Norwegian lifestyle brand SWIMS is excited to unveil a variety of exciting new colors from their Spring/Summer 2013 collection for men and women. The new colorways include mist, coral, sour, sand, purple, fire and peony. The collection is a tribute to Miami and is inspired by the city’s distinctive art deco scene, vibrant international lifestyle and colorful, unique architecture. 

Launched in 2005, SWIMS was Johan Ringdal’s solution to the dilemma of how to remain stylish while braving inclement weather. Drawing inspiration from his Norwegian roots and traditional galoshes, Johan founded SWIMS, a brand which creates shoes with a playful and stylish aesthetic, while embodying the essence of practicality.

24 hrs_yellow M's lace sour white front

M's lace fire frontFabio_offwhiteorange_pair

Burgundy_ Lace laceup_olive M's penny mist_white M's wave sour ss13-men-1

In keeping with the label’s ‘reinventing the classics’ philosophy, the focus of the new collection is the SWIMS Loafer. This take on the ultimate classic has been designed as the essential accessory for summer whether on the beach, on a boat or in the city.

The SWIMS loafer is made of water-resistant rubber with nylon upper and moulded foot bed, which offers great support. The sole is non-marking with a ribbed pattern designed to maximize traction on slippery surfaces, and the side ventilation gills ensure great breathability and ultimate comfort.

Undamaged by water, SWIMS loafers are the perfect shoe come rain or shine – and you can even throw them in the washing machine! The eye-catching silhouette is complemented by SWIMS signature color palette, which playfully captures the feel of summer.


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Maurice J. Lawyer has written 332 articles for BE Entertained Magazine

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