BoF can exclusively reveal that activewear giant Under Armour has signed Tim Coppens as executive creative director of Under Armour Sportswear (UAS), a new men’s and womenswear brand which the performance athleticwear company will launch this Autumn.
“Not only does UAS afford us the opportunity to satisfy the consumers who love Under Armour and are looking to extend the relationship they already have on and off of the field, but there’s also an opportunity to capture and target a new consumer, ” says Ben Pruess, senior vice president of sportswear at Under Armour, who is working alongside New York-based Belgian designer Coppens on the commercial direction of the brand. “Tim Coppens brings an authentic and credible voice to sportswear in the fashion context,” he says.
UAS will be positioned in the premium sportswear market. According to NPD Group, the global activewear market will be worth $178 billion by 2019.
For the complete story: BoF – Tim Coppens & Under Armour
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