Polow Da Don, Zone 4, Inc. & Foundation F.O.C.U.S. will present the “F.O.C.U.S. 4 LIFE” campaign kickoff this Friday May 11th. To commemorate the 5th anniversary of the C4AC (Celebration 4 A Cause:Where Music Meets Fashion For A Cure) benefit, Foundation F.O.C.U.S. with support from the American Cancer Society initiated the “F.O.C.U.S. 4 LIFE” campaign. The campaign is a global initiative that was launched to highlight cancer fighting efforts and to involve the community in a more robust capacity. The campaign consists of a viral component including social media and celebrity driven public service announcements, photo-shoots, and other fundraising events. The campaign is comprised of (4) four core pillars: Education, Prevention, Treatment and Finding a Cure.
This year marks the third installment of the campaign and the social media component is set to kickoff this Friday, May 11th complete with a fund-raising mixer hosted by Polow da Don and friends from 6-8p.m. at Do At The View, 955 W. Marietta St, Atlanta, Georgia. One of Atlanta’s most innovative dining attractions Do′, owned by Christian & Nacasha Ruffin, is known for its musically inspired pizza and state of the art surround sound/video all via iPad.
During the mixer, guests will be able to navigate the newly designed foundationfocus.org website, experience the celebrity-driven viral PSA’s, and custom pictures with the OMG Booth. This fundraising mixer will be the first of several fundraising events this year to be rolled out over the next two months leading up to the culminating C4AC benefit. The C4AC benefit features a night of music, fashion, artistic expression and will be held at the Georgia Freight Depot in Atlanta, Georgia on Sunday, July 15.