YEEC (Young Entrepreneurs Empowerment Coalition)

YEEC founders

March 20, 2009 was a significant day in history. Often we need time to reflect on a situation to consider its significance. Aaron Reid – son of music mogul, Island Def Jam Chairman Antonio “L.A.” Reid – was given the blessing of sewing his own oats in entertainment. L.A. and former entertainer/current Evangelist Sister Perri “Pebbles” Reid welcomed their son into the family business of sorts.

Innovative and ingenius like his father and mother, the younger Reid chooses to forge his own inspired path. He, along with friends James Smith and Jason Johnson, have established the Y.E.E.C. – the Young Entrepreneurs Empowerment Coalition to bring together ambitious, goal-oriented youth who wish to make their own mark upon history by affecting change on a range of levels in society. 

They used March 20th as their backdrop to produce the “Hello World” Live Listening Lounge & The Reid Eperience in midtown Atlanta, Georgia. Accompanied by considerable star powerThe Reid Family – DTP President Chaka Zulu, Dallas Austin, LeToya Luckett, Rich Hill (son of Tommy Hilfiger), and musical guests Ray Lavender and Unique – they established the mood for social change through their collective efforts.

YEEC seeks to empower new voices and leaders through activism, financial literacy, and industry education and counseling. Angela and Vanessa Simmons, Teyanna Taylor, and Jo Jo Simmons have already given their stamp of approval. The BE Team was honored to be in the building during the event thanks to Nicole & The Garner Circle – (follow her on twitter @thegarnercircle) and the atmosphere can be summed up in one word, “inspiring.”  You certainly left the place more hopeful about the future than when you arrive. What better can be said than that? The creative energy, hungry artists and entprenuers earnestly endeavoring to affect the under-served communities reminds us of what is important in life and also setting an example that community service is necessary even in these troubling times. 

Let’s make a resolution as a community to embrace these young men and commend them for their efforts and support them as they affect our future!

For more on Y.E.E.C, visit and FOLLOW what they’re doing at




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